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A 'SPECIAL PROJECT' SERVING AFRICA

BUSINESS SUCCESS SERIES
A Knowledge Brokers International and Champion Brands initiative to assist Small to Medium Micro Enterprises.

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What is it?
The Business Success Series is a series of three Business Development Programs developed and published by Knowledge Brokers International & Champion Brands as an initiative to assist the success and growth of Small to Medium Micro Enterprises.

The Business Success Series is supported by NTSIKA Enterprise Promotion Agency, The Department of Trade and Industry and The European Union.

The proven success principles come from in-depth research done with record breaking large and small organizations in South Africa as well as abroad.

The three programs are:
1. Turning Entrepreneurial Spirit Into Business Opportunities
2. Making Personal and Corporate Marketing and Advertising Really Pay
3. Boosting Sales and Profits with Focus Selling

Each of the 3 programs consist of:
Ø 6 Audio Cassettes
Ø 6 Audio CD’s
Ø A Learning and Implementation Manual.

What content does each program contain?
1) Turning Entrepreneurial Spirit Into Business Opportunities
What is it that Successful Entrepreneurs do that most other business owners don’t do? They do the following:
“Create and grow additional market and business rather than just fight for a larger share of a shrinking or profit diminishing pie”
“Recognize opportunities and mould them to fit their business in order to be able to seize and capitalize on them”
“Reshape their industry by redefining boundaries and gathering appropriate partners with whom they can network and align to”
“Are proactive not reactive and are imaginative, creative, open, receptive and develop the uncanny ability to spot, interpret and evaluate new market opportunities”

Topics Include:
Ø Understanding the Qualities and Characteristics of Entrepreneurs
Ø Assessing Your Own Entrepreneurial Leadership Qualities and Creating a Plan to Improve Them
Ø How to Build an Entrepreneurial Culture in an Organization or Division
Ø 40 Proven ways to Find and Recognize Business Opportunities
Ø Tips on Evaluating Opportunities
Ø How to Release Your Creative, Imaginative Mind Through Opportunity Thinking Stimulators
Ø Determining What Stage of Business Growth or Decline Your Company is in and How to Best Utilize the Vital Success Factors to Effectively Operate That Business at That Stage
Ø Utilizing the “Quick Assessment” to Determine Whether or Not Your Business is Advancing or Ageing

2) Boosting Sales and Profits with Focus Selling
This sales and profit producing program is all about Focusing on the Right Clients and Prospects with the Right Frequency, with the Right Data Base Selling Tools, with the Right Solutions, with the Right Timing, with the Right Presentation, with the Right Skills and with the Right Attitude.

Topics Include:
Ø Capitalizing on Up and Down Economics
Ø Targeting & Data Base Selling
Ø Needs Analysis, Proposal Selling and Tendering
Ø Quick but Lasting Rapport with Clients
Ø Handling Objections, Closing The Sale and Maximizing Additional Sales Opportunities
Ø Making the Telephone Pay
Ø No-Nonsense “How To’s” for Sales Management
            o Put Sizzle into your Sales Meetings
            o Hitting Targets and Getting “Pull Through” From Your People
            o Attracting, Keeping and Motivating People

3) Making Personal and Corporate Marketing and Advertising Really Pay
Making Advertising and Marketing budgets really pay is much more difficult and challenging in a small to medium size business than in a large corporation or organization that has a Marketing and Advertising Department and Advertising Agency to assist.

Topics Include:
Ø Implementing the 5 Keys to Profitable Marketing & Advertising:
            1) Positioning
            2) Strategy
            3) Creative
            4) Frequency
            5) Reach

Ø Picking the Right Advertising and Marketing Budgeting Processes for Your Business & Advertising Tracking
Ø Creating Powerful “on-site”, “in-office” Marketing Tools and Tactics
Ø Creating Results Orientated Advertising Copy
Ø Outperforming the Competition with Commando Marketing
Ø Developing and Utilizing Personal and Corporate Marketing Tools
Ø Capitalizing on Networking, “How To” Seminars and Trade Show Marketing
Ø Effective Corporate Citizenship Programs
            o Implementing a Permission Based Direct Marketing Program
            o Launching an Effective “Be Seen” Program into Your Target Market Community

For More Information Contact: Ricky SINGH - +27 84 702 9401
Or By Email
champion@ananzi.co.za


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DISCLAIMER

THE FOUNDATION FOR THE DEVELOPMENT OF AFRICA
accepts no responsibility for incorrect detail listed above!
Kindly notify us of any discrepancies!

DISCREPANCY

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THE FOUNDATION FOR THE DEVELOPMENT OF AFRICA
is a private, 'not-for-profit', non-membership, organisation actively serving Africa by promoting processes conducive to sustainable development
......throughout Africa - with the emphasis on sustainability!
This organisation is currently rated as one of the most proactive Sustainable Business Development Organisations in Africa!
Serving Africa since 1999.

We are actively involved with promoting the
AFRICAN RENEWAL PROGRAMME

However -
We firmly believe that sustainable development is a process that must start from within - Africa needs to "partner" with herself first!
We also prefer the phrase: "Lets create wealth" rather than "Lets alleviate poverty"
Our initiatives include enabler 'showcasing'; networking opportunities; business opportunities; investment opportunities; promotion of special projects; dissemination of business information; joint venture initiatives and a range of value added services - all to serve

AFRICA!

All our efforts are privately funded.

HOW THEN
CAN I
PARTICIPATE?
   HOW THEN
CAN I SUPPORT
AFRICA?

THE FOUNDATION FOR THE DEVELOPMENT OF AFRICA
is proud to be able to present you with SPECIAL PROJECTS AFRICA

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