"Participation Builds Unity"
"MADE IN AFRICA - FOR AFRICA"
"Participation Builds Unity"
"MADE IN AFRICA - FOR AFRICA"
A 'SPECIAL PROJECT' SERVING AFRICA
JOBURG! THE PASSION BEHIND A CITY
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Joburg! The Passion Behind a City
“To an outsider, it is a bustling, busy and unforgiving city. A city of lights and action, pollution and noise, people constantly on the move – in beaten and scarred taxis, brilliantly shining BMWs and, more often than not, battle-weary business suits.
But to those of us who live here, Joburg – or Jozi as we affectionately call her – is so much more. Despite the city’s reputation as the commercial hub of South Africa, those who make their lives here do so for more than the kerr-ching of the cash register.
The book is aimed at anyone who has a stake in Johannesburg’s future from ordinary people to senior management and will take an unashamedly upbeat message to the rest of the country and the world.”
Joburg! The Passion Behind a City is a book perfectly timed to capture and promote the new sense of optimism and pride manifest in our great city. This 408 page coffee table-style book includes around 1000 pictures and 100 articles reflecting the renewal and development underway in Johannesburg at multiple levels - from infrastructure to social investment - and as such offers readers insight into the transformation happening right here on their doorstep.
The book recognises the people behind Joburg’s rejuvenation. It sets out to showcase the positive change that these people - either through their individual actions or those of the organizations in which they work- have brought about in the city. It shares success stories, documents the progress that’s been made to date, and ultimately aims to change the perceptions about a city that so often only hits the headlines when talking about crime and grime. It also tells of the embracing of corporate social responsibility as a growing contribution to Joburg's needy.
For so many years, people have been anxious about Joburg. Not only about living and working here, but also about visiting and investing. We want to show everyone – tourists, investors, and even those who live here behind high walls – that this city is on the move, that it has grown and changed and evolved. That the people who live here, and the companies who work here, have big plans for their city. That massive improvements have already been made, and that so much more lies waiting in the wings.
As such the book showcases the many faces of Johannesburg, from Sandton to Soweto, Kliptown to Rosebank. It tells the stories of the regeneration of Ghandi Square and the Drill Hall’s rise from the ashes. It takes you on a walk through a lush green park that used to be a dumpsite, but that now caters to 20 000 picnicking Sowetans each and every weekend. It walks you through a rejuvenated Braamfontein and the soon-to-be-realised dream of Maponya Mall.
This book is the story of a city on the verge of something great, but more importantly, it is the story of the people and organizations that are making this something great possible. It is not a complete reference to everything that has been accomplished over the past 12 years, that would require ten books.
What we have done is provide highlights, telling as many stories as we can about the positive changes that are taking place, in a bid to challenge the prevailing views of Joburg and spread a message of hope, optimism and pride about a great city and its future.
Contact: Ken PRESTON / Samantha VAN STADEN
Affinity Publishing, best known for Brands & Branding in South Africa, has just published a remarkable new lavishly illustrated book that will bring heart to anyone who cares about Joburg.
Tel: 00 27 (0)11 442 2366
joburg@brandsandbranding.co.za
www.thejoburgbook.co.za
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THE FOUNDATION FOR THE DEVELOPMENT OF AFRICA We are actively involved with promoting the
However -
All our efforts are privately funded.
is a private, 'not-for-profit', non-membership, organisation actively serving Africa by promoting processes conducive to sustainable development
......throughout Africa - with the emphasis on sustainability!
This organisation is currently rated as one of the most proactive Sustainable Business Development Organisations in Africa!
Serving Africa since 1999.
AFRICAN RENEWAL PROGRAMME
We firmly believe that sustainable development is a process that must start from within - Africa needs to "partner" with herself first!
We also prefer the phrase: "Lets create wealth" rather than "Lets alleviate poverty"
Our initiatives include enabler 'showcasing'; networking opportunities; business opportunities; investment opportunities; promotion of special projects; dissemination of business information; joint venture initiatives and a range of value added services - all to serve
AFRICA!
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THE FOUNDATION FOR THE DEVELOPMENT OF AFRICA
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