FOUNDATION FOR THE DEVELOPMENT OF AFRICA
"Participation Builds Unity"

"MADE IN AFRICA - FOR AFRICA"

FDA NEWSLETTER

MASS MAIL
14 September 2004
TIPS FOR WEBSITES SERVING AFRICA

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The FOUNDATION FOR THE DEVELOPMENT OF AFRICA proudly presents you with the following information that may add value to Africa's development. Please direct any correspondence to: info@isupportafrica.com

TIPS FOR WEBSITES SERVING AFRICA
FDA NETWORKING


TIPS FOR WEBSITES SERVING AFRICA
I have touched on this before and once again have to remind you of the reality of the Internet - more and more of our people in Africa are gaining access to the Internet and although we have somewhat to go in providing the ultimate access - bridging the digital divide is becoming a reality!

I have been closely monitoring the Internet growth on WebPages serving Africa over the past few years. This growth has been phenomenal.

Herewith some startling growth figures:

When searching for "business development africa" on www.google.com:
September 2004 = 5,520,000 pages - September 2003 = 1,200,000 pages

When searching for "support africa" on www.yahoo.com:
September 2004 = 15,700,000 pages - September 2003 = 3,800,000 pages

Sadly - When searching for "NEPAD" on www.google.com:
September 2004 = 373,000 pages - September 2003 = 965,000 pages
(This decline in NEPAD interest is very concerning)

I am very proud to proclaim that our FDA websites/pages feature as "number one" for both "business development africa" and "support africa" searches - When searching for "support africa" on www.yahoo.com our websites feature 1; 3 and 6 from 15,700,000 pages.

Herewith some basic tips to help "popularise" your website:

* KISS - Keep it (your website) small and simple (avoid paraphernalia such as pictures and moving objects)
* CONTENT - Ensure that your website contains relevant content
* DATED - Update your website regularly - keep it active (with current content)
* OPTIMISATION - Understand the importance of optimisation (managing your website to top rankings)
* FAQ - Frequently Asked Questions - a very important section all to often omitted
* TESTIMONIALS - A new trend - keenly visited

Our websites are proudly hosted, marketed and optimised by HITECH MARKETING - a FDA PARTNER. Gary Terrazas (gary@hitechmarketing.co.za) will gladly assist with all you need to know about optimisation - SEE:
http://www.fdapartners.net/partners/hitech_marketing.htm

Finally - Please regard the button "F5" as the most important button on your computer keyboard - when searching the "net" you need to "refresh" your computer to ensure you are looking at the "latest downloads" available. All to often the computer will access the "page" stored in your computers "cache" and unless you refresh the system you may be viewing old data - remember F5!


FDA NETWORKING SESSIONS
Do not forget our FDA NETWORKING SESSIONS in Sandton and Durban this Wednesday 15 September - I will be in Durban for the launch of the FDA NETWORKING AT THE HILTON DURBAN HAPPY HOUR.

The following press release has just been submitted:

Networking in and for Africa

The Foundation for the Development of Africa (FDA) Networking Functions have created a real platform for the businesspeople of the continent to interact with each other and contribute to the creation of wealth in Africa.

Following the phenomenal success of the FDA Networking Hilton Sandton Happy Hour, these informal networking events are now extending into the rest of South Africa and Africa, with the FDA Networking Hilton Durban Happy Hour launching on Wednesday 15 September and the Pretoria FDA Networking Function at the end of September. October will see the launch of FDA Networking Functions in Rustenburg, South Africa and in Nairobi, Kenya.

Says Sonja Heyl of L.M.A Consulting, one of the FDA networkers: "The last FDA Networking Hilton Sandton Happy Hour was a huge success for me. A big thank you to the FDA. Some 12 companies required assistance from us, which is phenomenal."

The FDA's networking sessions are one of its many activities to promote the development of Africa. A number of interesting business deals have been concluded - and that's what the networking functions are all about.

The FDA's networking motto "Nothing is as powerful as the human network", attests to the old adage - it's not what you know but who you know - and an important part of creating wealth in Africa is creating partnerships among Africans and paving the way for African businesses to trade with and support each other.

The networking functions are open to all businesspeople in Africa, free of charge, and business cards are essential. FDA stickers are provided to identify the FDA Networkers and a table is available for brochures.

The FDA is actively involved with initiating and facilitating business and other processes conducive to Sustainable Development in Africa - with the emphasis on sustainability. These processes include the promotion of NEPAD, networking opportunities, business and investment opportunities, promotion of special projects, dissemination of business information, joint venture initiatives and a range of value added services - all to serve Africa.

Visit the FDA website www.foundation-development-africa.org for more information on the Networking Functions and to see the growing list of people and companies who have pledged their support to Africa's development by simply adding their names to the "I Support Africa" initiative.


FDA PARTNER PROGRAMME NETWORK
Please support our FDA PARTNERS - a network on its own!
See the colorful list of FDA PARTNER logos - impressive:
http://www.fdapartners.net/com/logodisplaylist.htm

See why you should participate in this FDA PARTNER PROGRAMME:
http://www.fdapartners.net/com/why_participate.htm


You are welcome to access the following "MUST VISIT" WebPages within our world ranked websites:
OUR FDA PARTNERS
http://www.fdapartners.net/com/logodisplaylist.htm
HOW CAN I PARTICIPATE?
http://www.foundation-development-africa.org/fda_info/fda_participation_options.htm
TESTIMONIALS RECEIVED
http://www.foundation-development-africa.org/fda_info/testimonials.htm
OUR FDA NETWORKING INITIATIVES
http://www.foundation-development-africa.org/africa_networking/index.htm
UPCOMING EVENTS SERVING AFRICA
http://www.foundation-development-africa.org/africa_upcoming_events/index.htm
HOW CAN I SUPPORT AFRICA?
http://www.isupportafrica.com/isagen/howcanisupport.htm


Take care
Peter



COMMENTS RECEIVED


14 September 2004

Hi Peter
Just a comment on the reduced interest in NEPAD. Perhaps one should not be surprised, I emailed Prof Richard Mkandawire on 5 September and to date have had no reply - too early maybe to expect one?
If this is the trend then a reduction in interest is inevitable!
Regards
Dr Brian Hambleton-Jones
GeoImpact (Pty) Ltd
South Africa

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