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"MADE IN AFRICA - FOR AFRICA" FDA NEWSLETTER
MASS MAIL
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The AFRICA TRADE CENTRE AND THE FOUNDATION FOR THE DEVELOPMENT OF AFRICA proudly presents you with the following information that may add value to Africa's development.
Is your website a useful marketing tool?
You will only know if you are able to measure the result or outcome!
Our websites, according to statistics provided by the ISP, recently received 717 unique visits, this in one day! In 2008 we averaged 290 unique visits every day.
For those of you not familiar with 'unique visits' - this is someone accessing your website for the first time. It is compatible with 290 new 'shoppers' (not regulars) walking into your shop - all you now need to do is to keep them there and then sell them something.
The secret here is 'attracting' people to your website. If you can master this then your website becomes a great marketing tool!
Here 'search portals' play an important role - for your website to be ranked/rated on the first page of say www.google.com for any particular search - you are off to a good start.
I have just 'searched' www.google.com for 'products serving africa' and found that our websites almost take up all the links listed on the first page.
On 20 - 21 May 2009, I will be chairing a conference on INNOVATIVE INTRANETS AND WEBSITES. This conference will take place at Gallagher Estates, Midrand, Johannesburg, South Africa and is regarded as a 'must attend' event.
Issued to be addressed include:
FOR MORE INFORMATION PLEASE CONTACT:
Adele GAILLARD
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